Is All That Medical Data Useful?


NPR asks the question that is on all of our minds. What happens when all that health tracking data from our smart phones and devices ends up in the doctor's office? Not much, according to this story from NPR.

NPR notes: "The problem is, just because a device looks shiny and new doesn't mean it's useful. FitBits and Apple Watches aren't regulated by the Food and Drug Administration. In fact the FDA doesn't intend to regulate what it calls "low-risk devices" that are only intended to promote general wellness, like weight loss, physical fitness or stress management. Only medical devices that are intended for use in the diagnosis or treatment of disease need FDA approval."

You can hear the full story here.

New York Times on Insurance Agency Disruption

The New York Times takes a look at how insurance agencies are being squeezed by online disruption. Major companies such as GEICO and Progressive are spending billions to train consumers (and business) that they can easily purchase online. Essentially, these companies have made insurance a commodity, meaning agencies need to rethink how they approach their business. Truventis helps agencies find and execute against the right target market and compete online in their specific region or area of influence.

See the New York Times Article here.

New Research on Social Media Use


The Pew Foundation just released its 2014 Social Media Study. Below is an excerpt and a link to the full report. We'll be adding Truventis insights to this shortly.

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

See the full report here.

How Do Patients Really Choose a Medical Provider?

How Do Patients Really Choose a Medical Provider?

Patients are choosing their medical providers in new ways.

In the healthcare community, we refer to this phenomenon as the “empowered” patient. Through the Internet including social media, online reviews, and peer-to-peer web sites, patients are now researching healthcare options and providers.

So how do patients, empowered with this technology and information, choose a provider? The answers might surprise you.

The Phone is Still a Critical Social Media for Practices

The Phone is Still a Critical Social Media for Practices

Approximately 7 out of 10 negative online doctor reviews are not medical. They are about the quality of interaction, wait time, and patient communication.

While helping patients find your practice online via search optimization, social media engagement, and content marketing are all critical to your success in today’s world, the phone is – believe it or not – still vitally important. Why?