New Ranking for Mobile Sites - What Does It Mean for Medical Practices?

Google recently announced that as of April 21st it will be giving more importance to mobile-friendly websites and information.

The reason? In a recent conference, a Google executive noted that 53% of search now comes from mobile devices.

At Truventis, we’re seeing this trend as well. More of the comments or clicks on our client Facebook pages are now coming from mobile devices. This gives us an accurate picture of mobile versus desktop use to look at social and web sites by patients.

Another trend promoting mobile use is what’s called the “second screen” effect.

Many of us now watch TV or spend time with the family after work or on weekends with our smart phone in hand. We may be watching television, but we’re also looking at texts, social media posts, e-mail and more.

What does this mean for medical practices?

It means that having a mobile-friendly website (a site that recognizes mobile devices and is easy to use) is fast becoming a necessity - not a “nice to have” addition.

The key, however, is to keep your mobile site simple.

Have a good sense of what your patients will most likely be looking for on a mobile site (directions, phone number, office hours, etc.). Leave longer items such as blog posts or patients forms for your regular website.

This will make sure your mobile site is less cluttered and therefore easier to use.

Rethinking Patient Interactions

Interesting article in the The New York Times about helping ‪doctors‬ become more self-aware in patient communications, one of the leading complaints from patients in online surveys (not only of hospitals but individual practices as well). About 7 out of 10 complaints online is really about communication with the patient - versus medical advice or outcomes.

The article includes simple steps to helping patients cope with medical issues better - such as making hospitals more conducive to sleep (not waking patients up continually for vital sings). It notes that there are medical benefits to the patients, a higher sense of satisfaction among the practitioners, and improved overall healthcare workplace culture.

Is All That Medical Data Useful?


NPR asks the question that is on all of our minds. What happens when all that health tracking data from our smart phones and devices ends up in the doctor's office? Not much, according to this story from NPR.

NPR notes: "The problem is, just because a device looks shiny and new doesn't mean it's useful. FitBits and Apple Watches aren't regulated by the Food and Drug Administration. In fact the FDA doesn't intend to regulate what it calls "low-risk devices" that are only intended to promote general wellness, like weight loss, physical fitness or stress management. Only medical devices that are intended for use in the diagnosis or treatment of disease need FDA approval."

You can hear the full story here.

New Research on Social Media Use


The Pew Foundation just released its 2014 Social Media Study. Below is an excerpt and a link to the full report. We'll be adding Truventis insights to this shortly.

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

The results in this report are based on the 81% of American adults who use the internet. Other key findings:

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

See the full report here.

How Do Patients Really Choose a Medical Provider?

How Do Patients Really Choose a Medical Provider?

Patients are choosing their medical providers in new ways.

In the healthcare community, we refer to this phenomenon as the “empowered” patient. Through the Internet including social media, online reviews, and peer-to-peer web sites, patients are now researching healthcare options and providers.

So how do patients, empowered with this technology and information, choose a provider? The answers might surprise you.

The Phone is Still a Critical Social Media for Practices

The Phone is Still a Critical Social Media for Practices

Approximately 7 out of 10 negative online doctor reviews are not medical. They are about the quality of interaction, wait time, and patient communication.

While helping patients find your practice online via search optimization, social media engagement, and content marketing are all critical to your success in today’s world, the phone is – believe it or not – still vitally important. Why?