truventis insurance services marketing

 

The insurance industry is in the midst of a major disruption. Multi-billion dollar marketing campaigns by brands are convincing consumers that insurance is a commodity, and that they can effectively price shop and complete their transaction online, like they would clothes or electronics.

Providers need to understand how to compete in this environment. It's about being highly targeted towards the best opportunities versus being "mass market". Truventis helps you identify your best opportunities and translate that into effective marketing that supports growth for the future.

 

Strategy Development and Prospect Targeting

  • Identification of Key Target Groups

  • Competitor Analysis 

  • Agency Positioning and Branding

  • Online Presence Analysis

 

Insurance agencies without a highly focused, targeted, and integrated marketing strategy that can help them compete on and offline run the risk being commoditized by the GEICO and Progressives of the world.

Social Media and Content Marketing

  • Content Development and Management

  • Social Media Posting, Monitoring, and Response

  • Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram

  • Facebook Contests to Increase “Likes”

  • Blog Content Development, Posting and Promotion

 

Video Development

  • YouTube Page Creation and Optimization

  • Video Development, Shooting, and Editing

  • Video Pre-Roll Advertising, Video Promotion Online

 

Online Reviews and Reputation management

  • Requests for Positive Reviews

  • Automated Review Requests and Management

  • Review Request Cards, E-mails

 

E-Mail Marketing

  • Mobile Friendly E-Mails

  • Opt-In E-mail List Growth, E-Mail Sign Up Incentives

 

Search Optimization

  • Website Improvement or Redesign

  • Online Appointment Button

  • Mobile Websites

  • Landing Pages (Micro-Sites)

  • Website Search Optimization

  • Local Search Optimization and Directory Submission

  • Online Lead Generation

 

Media Outreach and Promotion

  • Media Targeting, News Releases, Public Relations

  • Online News Releases

  • Article Syndication

 

Special Events, Promotion, and Management

  • Live Events

 

Print Collateral

  • Brochures and Print Collateral

  • Receipt Promotion Cards

 

Advertising & Media Buying

  • Social Media Advertising and Promoted Posts

  • Online, Google AdWords, Google Video Pre-Roll

  • Radio and Cable Television

  • Magazine and Newspaper