truventis insurance services marketing


The insurance industry is in the midst of a major disruption. Multi-billion dollar marketing campaigns by brands are convincing consumers that insurance is a commodity, and that they can effectively price shop and complete their transaction online, like they would clothes or electronics.

Providers need to understand how to compete in this environment. It's about being highly targeted towards the best opportunities versus being "mass market". Truventis helps you identify your best opportunities and translate that into effective marketing that supports growth for the future.


Strategy Development and Prospect Targeting

  • Identification of Key Target Groups

  • Competitor Analysis 

  • Agency Positioning and Branding

  • Online Presence Analysis


Insurance agencies without a highly focused, targeted, and integrated marketing strategy that can help them compete on and offline run the risk being commoditized by the GEICO and Progressives of the world.

Social Media and Content Marketing

  • Content Development and Management

  • Social Media Posting, Monitoring, and Response

  • Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram

  • Facebook Contests to Increase “Likes”

  • Blog Content Development, Posting and Promotion


Video Development

  • YouTube Page Creation and Optimization

  • Video Development, Shooting, and Editing

  • Video Pre-Roll Advertising, Video Promotion Online


Online Reviews and Reputation management

  • Requests for Positive Reviews

  • Automated Review Requests and Management

  • Review Request Cards, E-mails


E-Mail Marketing

  • Mobile Friendly E-Mails

  • Opt-In E-mail List Growth, E-Mail Sign Up Incentives


Search Optimization

  • Website Improvement or Redesign

  • Online Appointment Button

  • Mobile Websites

  • Landing Pages (Micro-Sites)

  • Website Search Optimization

  • Local Search Optimization and Directory Submission

  • Online Lead Generation


Media Outreach and Promotion

  • Media Targeting, News Releases, Public Relations

  • Online News Releases

  • Article Syndication


Special Events, Promotion, and Management

  • Live Events


Print Collateral

  • Brochures and Print Collateral

  • Receipt Promotion Cards


Advertising & Media Buying

  • Social Media Advertising and Promoted Posts

  • Online, Google AdWords, Google Video Pre-Roll

  • Radio and Cable Television

  • Magazine and Newspaper