truventis LEGAL services marketing

 

The marketplace for law services has changed dramatically since the recession. Changes in client needs, specialization, technology, and  the industry have combined to create a new legal environment. What works now? 

Blogs will drive traffic and convert to client inquiries if they are highly specialized and provide valuable information. And about 44% of c-suite executives report getting at least some of their news from vendor e-mails in the early a.m. 

Truventis helps firms succeed by working with firms to refine and promote highly targeted strategy and that engages clients through blogs, e-mail, video, social media and more. Firms are able get more done without hiring additional employees. 

 

STRATEGY and TARGETING

Competitor Analysis 

Online Presence Analysis

Firm Positioning and Branding

Client and Prospect Micro-Targeting

 

SOCIAL MEDIA AND CONTENT MARKETING

Content Development and Management

LinkedIn, Facebook, Twitter, YouTube, and Google+

Blog Content Development

 

VIDEO CONTENT DEVELOPMENT

Video Development, Shooting, and Editing

Panel Discussions, Principal Interviews, Practice Area Videos, Testimonials

Video Pre-Roll Advertising, Video Promotion Online

YouTube Page Optimization

Facebook Video Uploads and Promotion

 

ONLINE REVIEWS AND REPUTATION MANAGEMENT

Automated Review Requests and Management

 

E-MAIL MARKETING

Mobile Friendly E-Mails

Micro-Targeted E-Mail Lists

Opt-In E-mail List Growth

 

SEARCH OPTIMIZATION

Website Improvement or Redesign

Mobile Responsive Websites

Landing Pages (Micro-Sites)

Website Search Optimization

Local Search Optimization

Online Lead Generation

 

MEDIA OUTREACH AND PROMOTION

Media Targeting, News Releases, and Public Relations

Online News Releases

Article Syndication and Promotion

 

SPECIAL EVENTS, PROMOTION AND MANAGEMENT

Live Events and Conferences

 

PRINT COLLATERAL

Brochures and Print Collateral

Receipt Promotion Cards

 

ADVERTISING & MEDIA BUYING

Social Media Advertising and Promoted Content

Online, Google AdWords, Google Video Pre-Roll Advertising

Radio and Cable Television Advertising

Magazine and Newspaper Advertising